---
title: Sapien | POS Effectiveness
description: Find out how people interact with your point of sale signage and displays and learn how to better connect.
---

[

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/Unltd-tagline-1.png) ](https://www.sapien.co.nz/purpose)

- [Our purpose](https://www.sapien.co.nz)
- [Philosophy](https://www.sapien.co.nz/philosophy)
- [What we do](https://www.sapien.co.nz/sapien-what-we-do)

- The work 
    - [Blog](https://www.sapien.co.nz/blog)
    - [Case Studies and Guides](https://www.sapien.co.nz/case-studies-and-guides)
    - [Watch](https://www.sapien.co.nz/watch)
- [Who we are](https://www.sapien.co.nz/who)
- [Get in touch](https://www.sapien.co.nz/contact)

# --- What we do

 Find out more 

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/white-line.svg)

- [ Category strategy ](https://www.sapien.co.nz/category-strategy)
- [ Distinctive brand assets ](https://www.sapien.co.nz/distinctive-brand-assets)
- [ Brand tracking ](https://www.sapien.co.nz/brand-tracking)
- [ Customer journey mapping ](https://www.sapien.co.nz/customer-journey-mapping)
- [ Creative testing ](https://www.sapien.co.nz/creative-testing)
- [ Concept and product development ](https://www.sapien.co.nz/ideascope)
- [ Packaging evaluation ](https://www.sapien.co.nz/packaging-evaluation)
- POS effectiveness

## Measure point of sale engagement.

See the purchase decision first hand.

Our eye tracking, via lightweight glasses, measures actual engagement across the store. It goes beyond recalled or stated influences and reveal what points customers actually fixate on in-store.

Uncover what [gets attention and what influences shopper decisions](https://www.sapien.co.nz/blog/evaluating-packaging-design). Find out how people interact with signage and displays and learn how to better connect.

 "We thought that all customers took in our point of sale displays and offers, but that was not the case."

 James Henson, Spark

[![C3-Sapien-Spark-Case-Study-SB](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_03/CTAs/C3-Sapien-Spark-Case-Study-SB.png) ](https://www.sapien.co.nz/case-study-sapien-spark)

 Case study

 Sapien insights help Spark shake up the retail experience

[Download](https://www.sapien.co.nz/case-study-sapien-spark)

---

Related links

[Evaluating packaging design? There's a better way](https://www.sapien.co.nz/blog/evaluating-packaging-design)

<https://www.sapien.co.nz/packaging-evaluation>

<https://www.sapien.co.nz/purpose>

<https://www.sapien.co.nz/category-strategy>

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