See the purchase decision first hand.
Our eye tracking, via lightweight glasses, measures actual engagement across the store. It goes beyond recalled or stated influences and reveal what points customers actually fixate on in-store.
Uncover what gets attention and what influences shopper decisions. Find out how people interact with signage and displays and learn how to better connect.
"We thought that all customers took in our point of sale displays and offers, but that was not the case."
James Henson, Spark
Sapien insights help Spark shake up the retail experience