---
title: Sapien | Brand Tracking
description: Use brand tracking to get a measured response to what is working well and what's not.
---

[

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/Unltd-tagline-1.png) ](https://www.sapien.co.nz/purpose)

- [Our purpose](https://www.sapien.co.nz)
- [Philosophy](https://www.sapien.co.nz/philosophy)
- [What we do](https://www.sapien.co.nz/sapien-what-we-do)

- The work 
    - [Blog](https://www.sapien.co.nz/blog)
    - [Case Studies and Guides](https://www.sapien.co.nz/case-studies-and-guides)
    - [Watch](https://www.sapien.co.nz/watch)
- [Who we are](https://www.sapien.co.nz/who)
- [Get in touch](https://www.sapien.co.nz/contact)

# --- What we do

 Find out more 

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/white-line.svg)

- [ Category strategy ](https://www.sapien.co.nz/category-strategy)
- [ Distinctive brand assets ](https://www.sapien.co.nz/distinctive-brand-assets)
- Brand tracking
- [ Customer journey mapping ](https://www.sapien.co.nz/customer-journey-mapping)
- [ Creative testing ](https://www.sapien.co.nz/creative-testing)
- [ Concept and product development ](https://www.sapien.co.nz/ideascope)
- [ Packaging evaluation ](https://www.sapien.co.nz/packaging-evaluation)
- [ POS effectiveness ](https://www.sapien.co.nz/sapien-pos-effectiveness)

## Optimise your marketing activity.

Ensure the effectiveness of your marketing spend.

We apply new thinking around brand preference and selection to better measure brand and communications performance.

By regularly [measuring effectiveness](https://www.sapien.co.nz/blog/system-1-how-is-it-affecting-your-brands-success) against your target audience, you will see what is working well, or not, so you can build an evidence-based plan for what is required next.

[![C1-Sapien-Sealord-Case-Study-SB](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_01/CTAs/C1-Sapien-Sealord-Case-Study-SB.png) ](https://www.sapien.co.nz/case-study-sapien-sealord)

 Case study

 Sealord swims like a fish with Sapien insights

[Download](https://www.sapien.co.nz/case-study-sapien-sealord)

---

Related links

[System 1: How is it affecting your brand's success?](https://www.sapien.co.nz/blog/system-1-how-is-it-affecting-your-brands-success)

<https://www.sapien.co.nz/distinctive-brand-assets>

<https://www.sapien.co.nz/purpose>

<https://www.sapien.co.nz/customer-journey-mapping>

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