---
title: Sapien | Packaging Evaluation
description: Evolve, innovate and test your pack with packaging evaluation—and remove the risk of getting it wrong.
---

[

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/Unltd-tagline-1.png) ](https://www.sapien.co.nz/purpose)

- [Our purpose](https://www.sapien.co.nz)
- [Philosophy](https://www.sapien.co.nz/philosophy)
- [What we do](https://www.sapien.co.nz/sapien-what-we-do)

- The work 
    - [Blog](https://www.sapien.co.nz/blog)
    - [Case Studies and Guides](https://www.sapien.co.nz/case-studies-and-guides)
    - [Watch](https://www.sapien.co.nz/watch)
- [Who we are](https://www.sapien.co.nz/who)
- [Get in touch](https://www.sapien.co.nz/contact)

# --- What we do

 Find out more 

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/white-line.svg)

- [ Category strategy ](https://www.sapien.co.nz/category-strategy)
- [ Distinctive brand assets ](https://www.sapien.co.nz/distinctive-brand-assets)
- [ Brand tracking ](https://www.sapien.co.nz/brand-tracking)
- [ Customer journey mapping ](https://www.sapien.co.nz/customer-journey-mapping)
- [ Creative testing ](https://www.sapien.co.nz/creative-testing)
- [ Concept and product development ](https://www.sapien.co.nz/ideascope)
- Packaging evaluation
- [ POS effectiveness ](https://www.sapien.co.nz/sapien-pos-effectiveness)

## Optimise new pack design.

We take opinion out.

By combining behavioural shopping tasks and measuring the emotional reactions of your customers, we can provide a deeper understanding and better assessment of the [performance of your pack design](https://www.sapien.co.nz/blog/evaluating-packaging-design) than claimed responses alone.

Make decisions using customer-driven, evidence-based measures, not the loudest voice in the boardroom, to truly de-risk your packaging changes.

 "Thanks to Sapien, we have a better understanding our of consumers, and this has helped us achieve year-on-year growth."

 Anita Grix, Fucor Suntory

[![C2-Sapien-Just-Juice-Case-Study-SB](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_02/CTAs/C2-Sapien-Just-Juice-Case-Study-SB.png) ](https://www.perceptive.co.nz/case-study-sapien-just-juice)

 Case study

 Sapien lights the way for Just Juice resurgence

[Download](https://www.perceptive.co.nz/case-study-sapien-just-juice)

---

Related links

[Evaluating packaging design? There's a better way](https://www.sapien.co.nz/blog/evaluating-packaging-design)

<https://www.sapien.co.nz/creative-testing>

<https://www.sapien.co.nz/purpose>

<https://www.sapien.co.nz/sapien-pos-effectiveness>

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