To increase their market share, Sealord needed to look beyond their aisle at the wider protein category. But to succeed they needed a fresh perspective.
When Just Juice created two packaging designs to revamp their struggling market share, they couldn’t afford to make any assumptions. They needed rigorous research to know they were on the right path.
Spark is on a mission to enrich the lives of all New Zealanders—including the experience of customers who set foot in their stores. But to do this, they needed a deep understanding of how people engage with and navigate their stores.
A great customer experience lies in having a deeper, richer understanding of your customers and their needs and motivations.