Sapien Blogs
-
AI and the importance of ‘why?’
-
Prioritising future opportunities with category strategy
-
Top three reasons to track your brand health
-
Understand your customers’ needs with customer journey mapping
-
Is your point of sale communication as effective as you’d like?
-
How to use implicit association to measure brand health
-
System 1: How is it affecting your brand's success?
-
Brand distinctiveness: what does it mean for you?
-
Evaluating packaging design? There's a better way
-
AI and the importance of ‘why?’
In a time where everyone seems to be grappling with AI and how it’s going to impact their industry,...
-
Prioritising future opportunities with category strategy
Want to know how your category and competitive environment is likely to evolve in the next three to...
-
Top three reasons to track your brand health
If you’re new to brand tracking or think your brand tracking is not as effective as it could be,...
-
Understand your customers’ needs with customer journey mapping
At Sapien, we’re about people. We believe a great customer experience lies in having a deeper,...
-
Is your point of sale communication as effective as you’d like?
Point of sale (POS) signage and displays are some of the most important in-store advertising a...
-
How to use implicit association to measure brand health
At its core, brand health is all about how people feel, but businesses aren’t accurately measuring...
-
System 1: How is it affecting your brand's success?
Why do we buy the things we buy? Why do we choose the things we choose? Is it because of value,...
-
Brand distinctiveness: what does it mean for you?
Get lost in the crowd, get left behind. The success of a brand lies in its ability to be...
-
Evaluating packaging design? There's a better way
Consumer opinion is the primary evaluation tool of traditional concept and packaging development....