--- title: Sapien | Blog description: Learn how the unconscious drives your customers' decisions. --- [ ![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/Unltd-tagline-1.png) ](https://www.sapien.co.nz/purpose) - [Our purpose](https://www.sapien.co.nz) - [Philosophy](https://www.sapien.co.nz/philosophy) - [What we do](https://www.sapien.co.nz/sapien-what-we-do) - The work - [Blog](https://www.sapien.co.nz/blog) - [Case Studies and Guides](https://www.sapien.co.nz/case-studies-and-guides) - [Watch](https://www.sapien.co.nz/watch) - [Who we are](https://www.sapien.co.nz/who) - [Get in touch](https://www.sapien.co.nz/contact) # **Sapien Blogs** - [![](https://www.sapien.co.nz/hubfs/Sapien/Campaign_02/Images/C2-Category-entry-points.webp) ### Understanding category entry points (CEPs) and ways to use them When it comes to the world of product development, if you’re not taking into consideration CEPs you... READ MORE** ](https://www.sapien.co.nz/blog/understanding-category-entry-points-ceps-and-ways-to-use-them) - [![](https://www.sapien.co.nz/hubfs/Sapien/Campaign_02/Images/C2-Purchase-interest.webp) ### Purchase interest alone is no guarantee of NPD success When it comes to new product development, the level of purchase interest in a product or concept... READ MORE** ](https://www.sapien.co.nz/blog/purchase-interest-alone-is-no-guarantee-of-npd-success) - [![](https://www.sapien.co.nz/hubfs/Sapien/Campaign_02/Images/C2-Right-price-for-new-product.webp) ### How to find the right price for your new product While it is easy to get swept up in conceptualising a new product, price is often a major factor in... READ MORE** ](https://www.sapien.co.nz/blog/how-to-find-the-right-price-for-your-new-product) - [![](https://www.sapien.co.nz/hubfs/Sapien/Resources/Blog-Images_Adhoc/Adhoc-AI-importance-of-why.jpg) ### AI and the importance of ‘why?’ In a time where everyone seems to be grappling with AI and how it’s going to impact their industry,... READ MORE** ](https://www.sapien.co.nz/blog/ai-and-the-importance-of-why) - [![](https://www.sapien.co.nz/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog-Understand-your-customers-needs_customer-journey-mapping_830x405_option%201.jpg) ### Prioritising future opportunities with category strategy Want to know how your category and competitive environment is likely to evolve in the next three to... READ MORE** ](https://www.sapien.co.nz/blog/prioritising-future-opportunities-with-category-strategy) - [![](https://www.sapien.co.nz/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog6-3-reasons-to-track-brand-health_830x405px.jpg) ### Top three reasons to track your brand health If you’re new to brand tracking or think your brand tracking is not as effective as it could be,... READ MORE** ](https://www.sapien.co.nz/blog/top-three-reasons-to-track-your-brand-health) - [![](https://www.sapien.co.nz/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog-Prioritise-future-opportunities_category-strategy_.jpg) ### Understand your customers’ needs with customer journey mapping At Sapien, we’re about people. We believe a great customer experience lies in having a deeper,... READ MORE** ](https://www.sapien.co.nz/blog/understand-your-customers-needs-with-customer-journey-mapping) - [![](https://www.sapien.co.nz/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog-POS-effectiveness_830x405px.jpg) ### Is your point of sale communication as effective as you’d like? Point of sale (POS) signage and displays are some of the most important in-store advertising a... READ MORE** ](https://www.sapien.co.nz/blog/is-your-point-of-sale-communication-as-effective-as-youd-like) - [![](https://www.sapien.co.nz/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog2_Using-implicit-association-to-measure-brand-health.jpg) ### How to use implicit association to measure brand health At its core, brand health is all about how people feel, but businesses aren’t accurately measuring... READ MORE** ](https://www.sapien.co.nz/blog/how-to-use-implicit-association-to-measure-brand-health) - [![](https://www.sapien.co.nz/hubfs/Resources_and_Articles/Inbound_Resources/Campaign_13/Blog_images/C13-Blog8-System-1.jpg) ### System 1: How is it affecting your brand's success? Why do we buy the things we buy? Why do we choose the things we choose? Is it because of value,... READ MORE** ](https://www.sapien.co.nz/blog/system-1-how-is-it-affecting-your-brands-success) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Campaign_02/Images/C2-Category-entry-points.webp?width=140&height=140&name=C2-Category-entry-points.webp) ### Understanding category entry points (CEPs) and ways to use them When it comes to the world of product development, if you’re not taking into consideration CEPs you... READ MORE** ](https://www.sapien.co.nz/blog/understanding-category-entry-points-ceps-and-ways-to-use-them) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Campaign_02/Images/C2-Purchase-interest.webp?width=140&height=140&name=C2-Purchase-interest.webp) ### Purchase interest alone is no guarantee of NPD success When it comes to new product development, the level of purchase interest in a product or concept... READ MORE** ](https://www.sapien.co.nz/blog/purchase-interest-alone-is-no-guarantee-of-npd-success) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Campaign_02/Images/C2-Right-price-for-new-product.webp?width=140&height=140&name=C2-Right-price-for-new-product.webp) ### How to find the right price for your new product While it is easy to get swept up in conceptualising a new product, price is often a major factor in... READ MORE** ](https://www.sapien.co.nz/blog/how-to-find-the-right-price-for-your-new-product) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Resources/Blog-Images_Adhoc/Adhoc-AI-importance-of-why.jpg?width=140&height=140&name=Adhoc-AI-importance-of-why.jpg) ### AI and the importance of ‘why?’ In a time where everyone seems to be grappling with AI and how it’s going to impact their industry,... READ MORE** ](https://www.sapien.co.nz/blog/ai-and-the-importance-of-why) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog-Understand-your-customers-needs_customer-journey-mapping_830x405_option%201.jpg?width=140&height=140&name=OC-Blog-Understand-your-customers-needs_customer-journey-mapping_830x405_option%201.jpg) ### Prioritising future opportunities with category strategy Want to know how your category and competitive environment is likely to evolve in the next three to... READ MORE** ](https://www.sapien.co.nz/blog/prioritising-future-opportunities-with-category-strategy) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog6-3-reasons-to-track-brand-health_830x405px.jpg?width=140&height=140&name=OC-Blog6-3-reasons-to-track-brand-health_830x405px.jpg) ### Top three reasons to track your brand health If you’re new to brand tracking or think your brand tracking is not as effective as it could be,... READ MORE** ](https://www.sapien.co.nz/blog/top-three-reasons-to-track-your-brand-health) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog-Prioritise-future-opportunities_category-strategy_.jpg?width=140&height=140&name=OC-Blog-Prioritise-future-opportunities_category-strategy_.jpg) ### Understand your customers’ needs with customer journey mapping At Sapien, we’re about people. We believe a great customer experience lies in having a deeper,... READ MORE** ](https://www.sapien.co.nz/blog/understand-your-customers-needs-with-customer-journey-mapping) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog-POS-effectiveness_830x405px.jpg?width=140&height=140&name=OC-Blog-POS-effectiveness_830x405px.jpg) ### Is your point of sale communication as effective as you’d like? Point of sale (POS) signage and displays are some of the most important in-store advertising a... READ MORE** ](https://www.sapien.co.nz/blog/is-your-point-of-sale-communication-as-effective-as-youd-like) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Resources/OC-Campaign/Blogs/OC-Blog2_Using-implicit-association-to-measure-brand-health.jpg?width=140&height=140&name=OC-Blog2_Using-implicit-association-to-measure-brand-health.jpg) ### How to use implicit association to measure brand health At its core, brand health is all about how people feel, but businesses aren’t accurately measuring... READ MORE** ](https://www.sapien.co.nz/blog/how-to-use-implicit-association-to-measure-brand-health) - [![](https://www.sapien.co.nz/hs-fs/hubfs/Resources_and_Articles/Inbound_Resources/Campaign_13/Blog_images/C13-Blog8-System-1.jpg?width=140&height=140&name=C13-Blog8-System-1.jpg) ### System 1: How is it affecting your brand's success? Why do we buy the things we buy? Why do we choose the things we choose? Is it because of value,... READ MORE** ](https://www.sapien.co.nz/blog/system-1-how-is-it-affecting-your-brands-success) Posts by Tag+ --- - [Most Recent](https://www.sapien.co.nz/blog) - [Brand Health](https://www.sapien.co.nz/blog/tag/brand-health) - [New Product Development](https://www.sapien.co.nz/blog/tag/new-product-development) - [Category Strategy](https://www.sapien.co.nz/blog/tag/category-strategy) - [Customer Journey Mapping](https://www.sapien.co.nz/blog/tag/customer-journey-mapping) - [Market Insights](https://www.sapien.co.nz/blog/tag/market-insights) - [POS Effectiveness](https://www.sapien.co.nz/blog/tag/pos-effectiveness) - [Packaging Evaluation](https://www.sapien.co.nz/blog/tag/packaging-evaluation) - [Shopper Research](https://www.sapien.co.nz/blog/tag/shopper-research) - [Technology](https://www.sapien.co.nz/blog/tag/technology) - [View All](https://www.sapien.co.nz/blog) [© Sapien | Part of Clemenger UnLtd](https://www.sapien.co.nz) [Terms of Trade](https://www.sapien.co.nz/terms-of-trade) [Code of Practice](https://www.sapien.co.nz/code-of-practice) [Privacy Policy](https://www.sapien.co.nz/privacy-policy)