---
title: Sapien | Blog | New Product Development
description: New Product Development | Learn how the unconscious drives your customers' decisions.
---

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# **Sapien Blogs**

- [![](https://www.sapien.co.nz/hubfs/Sapien/Campaign_02/Images/C2-Category-entry-points.webp)
  
  
  
  ### Understanding category entry points (CEPs) and ways to use them
  
  
  
  When it comes to the world of product development, if you’re not taking into consideration CEPs you...
  
  READ MORE**
  
  
  
  
  
  ](https://www.sapien.co.nz/blog/understanding-category-entry-points-ceps-and-ways-to-use-them)
- [![](https://www.sapien.co.nz/hubfs/Sapien/Campaign_02/Images/C2-Purchase-interest.webp)
  
  
  
  ### Purchase interest alone is no guarantee of NPD success
  
  
  
  When it comes to new product development, the level of purchase interest in a product or concept...
  
  READ MORE**
  
  
  
  
  
  ](https://www.sapien.co.nz/blog/purchase-interest-alone-is-no-guarantee-of-npd-success)
- [![](https://www.sapien.co.nz/hubfs/Sapien/Campaign_02/Images/C2-Right-price-for-new-product.webp)
  
  
  
  ### How to find the right price for your new product
  
  
  
  While it is easy to get swept up in conceptualising a new product, price is often a major factor in...
  
  READ MORE**
  
  
  
  
  
  ](https://www.sapien.co.nz/blog/how-to-find-the-right-price-for-your-new-product)

- [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Campaign_02/Images/C2-Category-entry-points.webp?width=140&height=140&name=C2-Category-entry-points.webp)
  
  
  
  ### Understanding category entry points (CEPs) and ways to use them
  
  When it comes to the world of product development, if you’re not taking into consideration CEPs you...
  
  READ MORE**
  
  
  
  
  
  ](https://www.sapien.co.nz/blog/understanding-category-entry-points-ceps-and-ways-to-use-them)
- [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Campaign_02/Images/C2-Purchase-interest.webp?width=140&height=140&name=C2-Purchase-interest.webp)
  
  
  
  ### Purchase interest alone is no guarantee of NPD success
  
  When it comes to new product development, the level of purchase interest in a product or concept...
  
  READ MORE**
  
  
  
  
  
  ](https://www.sapien.co.nz/blog/purchase-interest-alone-is-no-guarantee-of-npd-success)
- [![](https://www.sapien.co.nz/hs-fs/hubfs/Sapien/Campaign_02/Images/C2-Right-price-for-new-product.webp?width=140&height=140&name=C2-Right-price-for-new-product.webp)
  
  
  
  ### How to find the right price for your new product
  
  While it is easy to get swept up in conceptualising a new product, price is often a major factor in...
  
  READ MORE**
  
  
  
  
  
  ](https://www.sapien.co.nz/blog/how-to-find-the-right-price-for-your-new-product)

Posts by Tag+

---

- [Most Recent](https://www.sapien.co.nz/blog)
- [Brand Health](https://www.sapien.co.nz/blog/tag/brand-health)
- [New Product Development](https://www.sapien.co.nz/blog/tag/new-product-development)
- [Category Strategy](https://www.sapien.co.nz/blog/tag/category-strategy)
- [Customer Journey Mapping](https://www.sapien.co.nz/blog/tag/customer-journey-mapping)
- [Market Insights](https://www.sapien.co.nz/blog/tag/market-insights)
- [POS Effectiveness](https://www.sapien.co.nz/blog/tag/pos-effectiveness)
- [Packaging Evaluation](https://www.sapien.co.nz/blog/tag/packaging-evaluation)
- [Shopper Research](https://www.sapien.co.nz/blog/tag/shopper-research)
- [Technology](https://www.sapien.co.nz/blog/tag/technology)
- [View All](https://www.sapien.co.nz/blog)

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