---
title: Fidelity Life | Category Strategy Case Study
description: Learn how Sapien's insights helped Fidelity Life become a thought leader on the future of financial advice.
image: https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_04/CTAs/CS04_Fidelity-Life_Case-Study_LP_Slideshow1.webp
---

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## Insights fuel Fidelity Life's 'Advice for good' and kickstarts industry change

To celebrate their 50th anniversary, Fidelity Life wanted to give back to the New Zealand community. 

This led the ‘Advice for good’ project to better understand New Zealanders’ attitudes towards financial advice.

But to get 'Advice for good' from idea to action, they needed insights.

Which is where Sapien came in.

[DOWNLOAD NOW **](https://www.sapien.co.nz/case-study-sapien-fidelity-life#dlForm)

![](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_04/CTAs/CS04_Fidelity-Life_Case-Study_LP.webp)

### You're nearly there

**

![](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_04/CTAs/CS04_Fidelity-Life_Case-Study_LP_Slideshow1.webp)

![](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_04/CTAs/CS04_Fidelity-Life_Case-Study_LP_Slideshow2.webp)

![](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_04/CTAs/CS04_Fidelity-Life_Case-Study_LP_Slideshow3.webp)

## **In this case study, you'll learn how Sapien's insights helped Fidelity Life to:

- Launch the insights-led 'Advice for good' campaign.
- Become a leading authority on the future of financial advice in New Zealand.
- Kickstart an industry-wide effort to help more New Zealanders get the benefits of financial advice.

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