---
title: Spark | POS Effectiveness Case Study
description: Learn how Sapien's insights helped Spark evaluate their point of sale (POS) effectiveness and enhance their in-store experience.
image: https://www.sapien.co.nz/hubfs/Resources_and_Articles/Inbound_Resources/case_study_08/CTAs/C8-Spark-CaseStudy_LP.jpg
---

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## Sapien Insights Help Spark Shake Up Retail Experiences

Spark is on a mission to enrich the lives of all New Zealanders—including the experience of customers who set foot in their stores.

But to do this, they needed a deep understanding of how people engage with and navigate their stores.

<https://www.perceptive.co.nz/case-study-sapien-spark#dlForm>

[DOWNLOAD NOW **](https://www.sapien.co.nz/case-study-sapien-spark#dlForm)

![](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_03/CTAs/CS03_Spark_Case-Study_LP.jpg)

### You're nearly there

**

![](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_03/CTAs/CS03_Spark_Case-Study_LP_Slideshow1.png)

![](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_03/CTAs/CS03_Spark_Case-Study_LP_Slideshow2.jpg)

![](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_03/CTAs/CS03_Spark_Case-Study_LP_Slideshow3.jpg)

## **In this case study:

You'll learn how Sapien's insights helped Spark to:

- Assess the effectiveness of their point of sale (POS).
- Create a new POS pilot to enhance the in-store experience.
- Increase in-store conversions.

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