Sapien Insights Help Spark Shake Up Retail Experiences

Spark is on a mission to enrich the lives of all New Zealanders—including the experience of customers who set foot in their stores.

But to do this, they needed a deep understanding of how people engage with and navigate their stores.

In this case study:

You'll learn how Sapien's insights helped Spark to:

  • Assess the effectiveness of their point of sale (POS).
  • Create a new POS pilot to enhance the in-store experience.
  • Increase in-store conversions.