---
title: Sapien | Distinctive Brand Assets
description: Find out which of your brand assets are the most valuable, and discover the mental short cuts for your brand or your entire category.
---

[

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/Unltd-tagline-1.png) ](https://www.sapien.co.nz/purpose)

- [Our purpose](https://www.sapien.co.nz)
- [Philosophy](https://www.sapien.co.nz/philosophy)
- [What we do](https://www.sapien.co.nz/sapien-what-we-do)

- The work 
    - [Blog](https://www.sapien.co.nz/blog)
    - [Case Studies and Guides](https://www.sapien.co.nz/case-studies-and-guides)
    - [Watch](https://www.sapien.co.nz/watch)
- [Who we are](https://www.sapien.co.nz/who)
- [Get in touch](https://www.sapien.co.nz/contact)

# --- What we do

 Find out more 

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/white-line.svg)

- [ Category strategy ](https://www.sapien.co.nz/category-strategy)
- Distinctive brand assets
- [ Brand tracking ](https://www.sapien.co.nz/brand-tracking)
- [ Customer journey mapping ](https://www.sapien.co.nz/customer-journey-mapping)
- [ Creative testing ](https://www.sapien.co.nz/creative-testing)
- [ Concept and product development ](https://www.sapien.co.nz/ideascope)
- [ Packaging evaluation ](https://www.sapien.co.nz/packaging-evaluation)
- [ POS effectiveness ](https://www.sapien.co.nz/sapien-pos-effectiveness)

## Know your distinctive brand assets.

Your customers use your brand assets as a [mental shortcut](https://www.sapien.co.nz/blog/system-1-how-is-it-affecting-your-brands-success) to recognise your brand.

Using the power of distinctive assets, you can connect your brand to more customers and more buying moments, making your brand easier to buy. Using semiotics, behavioural tasks, and [implicit association](https://www.sapien.co.nz/blog/how-to-use-implicit-association-to-measure-brand-health) testing, we identify the relative strength and importance of your and your competitors’ [brand assets](https://www.sapien.co.nz/blog/brand-distinctiveness-what-does-it-mean-for-you) to unlock the power of your assets across packaging and communications.

Our tools identify which elements of your brand are true assets and the feelings they create.

 “We don’t have to be different, we just have to be distinct.”

 Melissa Butler, Sealord

[![C1-Sapien-Sealord-Case-Study-RelatedLink](https://www.sapien.co.nz/hubfs/Sapien/Case-studies/case-study_01/CTAs/C1-Sapien-Sealord-Case-Study-RelatedLink.png) ](https://www.sapien.co.nz/case-study-sapien-sealord)

 Case study

 Sealord swims like a fish with Sapien insights

[Download](https://www.sapien.co.nz/case-study-sapien-sealord)

---

Related links

[System 1: How is it affecting your brand's success?](https://www.sapien.co.nz/blog/system-1-how-is-it-affecting-your-brands-success) [How to use implicit association to measure brand health](https://www.sapien.co.nz/blog/how-to-use-implicit-association-to-measure-brand-health) [Brand distinctiveness: what does it mean for you?](https://www.sapien.co.nz/blog/brand-distinctiveness-what-does-it-mean-for-you)

<https://www.sapien.co.nz/category-strategy>

<https://www.sapien.co.nz/purpose>

<https://www.sapien.co.nz/brand-tracking>

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