Know your distinctive brand assets.

Your customers use your brand assets as a mental shortcut to recognise your brand.

Using the power of distinctive assets, you can connect your brand to more customers and more buying moments, making your brand easier to buy. Using semiotics, behavioural tasks, and implicit association testing, we identify the relative strength and importance of your and your competitors’ brand assets to unlock the power of your assets across packaging and communications.

Our tools identify which elements of your brand are true assets and the feelings they create.

“We don’t have to be different, we just have to be distinct.”

Melissa Butler, Sealord


Case study

Sealord swims like a fish with Sapien insights