Test your creative ideas.

It’s not always possible for people to tell us how they feel about a new idea.

To get a deeper understanding of effectiveness, we use a range of unconscious, behavioural and implicit approaches to measure how people really feel rather than relying on what they say in post-rationalised claims. Advances in technology mean we can now accurately measure emotion through expressions. These expressions tell us what words can’t.

Whether in front of an in-store display or watching video at home, we have tools that reveal levels of attention, engagement and the nature of the emotional response.


News story

Sapien redefine Frucor Suntory shopper marketing strategy

Read now