---
title: Sapien | Creative Testing
description: Unpack how people feel with creative testing. Our tools that can codify facial expressions to reveal levels of attention, engagement and emotion.
---

[

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/Unltd-tagline-1.png) ](https://www.sapien.co.nz/purpose)

- [Our purpose](https://www.sapien.co.nz)
- [Philosophy](https://www.sapien.co.nz/philosophy)
- [What we do](https://www.sapien.co.nz/sapien-what-we-do)

- The work 
    - [Blog](https://www.sapien.co.nz/blog)
    - [Case Studies and Guides](https://www.sapien.co.nz/case-studies-and-guides)
    - [Watch](https://www.sapien.co.nz/watch)
- [Who we are](https://www.sapien.co.nz/who)
- [Get in touch](https://www.sapien.co.nz/contact)

# --- What we do

 Find out more 

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/white-line.svg)

- [ Category strategy ](https://www.sapien.co.nz/category-strategy)
- [ Distinctive brand assets ](https://www.sapien.co.nz/distinctive-brand-assets)
- [ Brand tracking ](https://www.sapien.co.nz/brand-tracking)
- [ Customer journey mapping ](https://www.sapien.co.nz/customer-journey-mapping)
- Creative testing
- [ Concept and product development ](https://www.sapien.co.nz/ideascope)
- [ Packaging evaluation ](https://www.sapien.co.nz/packaging-evaluation)
- [ POS effectiveness ](https://www.sapien.co.nz/sapien-pos-effectiveness)

## Test your creative ideas.

It’s not always possible for people to tell us how they feel about a new idea.

To get a deeper understanding of effectiveness, we use a range of unconscious, behavioural and implicit approaches to measure how people really feel rather than relying on what they say in post-rationalised claims. Advances in technology mean we can now accurately measure emotion through expressions. These expressions tell us what words can’t.

Whether in front of an in-store display or watching video at home, we have tools that reveal levels of attention, engagement and the nature of the emotional response.

[![CTA-News-Scoop-SB](https://www.sapien.co.nz/hubfs/Sapien/Resources/CTAs/CTA-News-Scoop-SB.png) ](https://www.scoop.co.nz/stories/BU1911/S00013/sapien-redefine-frucor-suntory-shopper-marketing-strategy.htm)

 News story

 Sapien redefine Frucor Suntory shopper marketing strategy

[Read now](https://www.scoop.co.nz/stories/BU1911/S00013/sapien-redefine-frucor-suntory-shopper-marketing-strategy.htm)

<https://www.sapien.co.nz/customer-journey-mapping>

<https://www.sapien.co.nz/purpose>

<https://www.sapien.co.nz/packaging-evaluation>

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