It’s not always possible for people to tell us how they feel about a new idea.
To get a deeper understanding of effectiveness, we use a range of unconscious, behavioural and implicit approaches to measure how people really feel rather than relying on what they say in post-rationalised claims. Advances in technology mean we can now accurately measure emotion through expressions. These expressions tell us what words can’t.
Whether in front of an in-store display or watching video at home, we have tools that reveal levels of attention, engagement and the nature of the emotional response.
