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Sapien Blogs

  • Understanding category entry points (CEPs) and ways to use them

    When it comes to the world of product development, if you’re not taking into consideration CEPs you...

  • Purchase interest alone is no guarantee of NPD success

    When it comes to new product development, the level of purchase interest in a product or concept...

  • How to find the right price for your new product

    While it is easy to get swept up in conceptualising a new product, price is often a major factor in...
  • 1

  • Understanding category entry points (CEPs) and ways to use them

    When it comes to the world of product development, if you’re not taking into consideration CEPs you...

  • Purchase interest alone is no guarantee of NPD success

    When it comes to new product development, the level of purchase interest in a product or concept...

  • How to find the right price for your new product

    While it is easy to get swept up in conceptualising a new product, price is often a major factor in...
  • 1
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