Ivana bridges two worlds. As Sapien’s research analyst, she has one foot in qualitative research and the other in the quantitative space. But, not to worry, she's more than up to the challenge.
Her experiences span the marketing industry, from media buying and advertising to market research and data analysis, and underlying it all is a passion to find answers to those chunky questions.
Whether it’s hard numbers or shopper behaviour she’s our hybrid quant-qual extraordinaire.