Sapien's quant-qual extraordinaire.

Ivana bridges two worlds. As Sapien’s research consultant, she has one foot in qualitative research and the other in the quantitative space. But she's up to the challenge.

Her experiences span the marketing research industry, from interviewing across the country to survey design and data analysis, underlying it all is a passion to find answers to those chunky questions.

Whether it’s hard numbers or shopper behaviour she’s our hybrid quant-qual extraordinaire.