Manya

Craig

Manya’s background is in developing insight led strategies.

Manya is the Director of Insights and Co-Founder of Sapien, but to those who work with her, she’s better known as “The Connector”.

With 20 years of experience in the world of insights, Manya has a history in research- and strategy-focused roles at FMCGs, large retailers and tourism agencies. This has equipped her with a deep understanding of human behaviour and decision making, whether the mindset is shopper or consumer.

She connects the nuances of mental shortcuts and biases to the hard science of behavioural data, collected from a vast array of methodologies. These connections empower insights that go beyond traditional understanding to deliver meaningful, tangible outcomes.