What
we do
- Category strategy
- Distinctive brand assets
- Brand tracking
- Customer journey mapping
- Creative testing
- Concept and product development
- Packaging evaluation
- POS effectiveness
Launch your next idea with confidence.
Distilling 25 years of concept and product development, we have created Ideascope—a simple, six question survey to help you find out how New Zealanders feel about your new ideas.
Using a robust and representative sample of n=1000, this survey is designed to remove guesswork and give insights to support your sell-in and launch—no matter whether it's a new flavour, new product or creative platform.
Ideascope is available for a fixed price of $5,000.
If you want to find out:
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Who’s interested?
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How they feel about it?
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What they’ll pay for it?
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How it could be improved?
Get in touch and we can work up a solution.