---
title: Sapien | Blog | Packaging Evaluation
description: Packaging Evaluation | Learn how the unconscious drives your customers' decisions.
---

[

![](https://www.sapien.co.nz/hubfs/Sapien/Website-images/Unltd-tagline-1.png) ](https://www.sapien.co.nz/purpose)

- [Our purpose](https://www.sapien.co.nz)
- [Philosophy](https://www.sapien.co.nz/philosophy)
- [What we do](https://www.sapien.co.nz/sapien-what-we-do)

- The work 
    - [Blog](https://www.sapien.co.nz/blog)
    - [Case Studies and Guides](https://www.sapien.co.nz/case-studies-and-guides)
    - [Watch](https://www.sapien.co.nz/watch)
- [Who we are](https://www.sapien.co.nz/who)
- [Get in touch](https://www.sapien.co.nz/contact)

# **Sapien Blogs**

- [![](https://www.sapien.co.nz/hubfs/Resources_and_Articles/Inbound_Resources/Campaign_13/Blog_images/C13-Blog8-System-1.jpg)
  
  
  
  ### System 1: How is it affecting your brand's success?
  
  
  
  Why do we buy the things we buy? Why do we choose the things we choose? Is it because of value,...
  
  READ MORE**
  
  
  
  
  
  ](https://www.sapien.co.nz/blog/system-1-how-is-it-affecting-your-brands-success)

- [![](https://www.sapien.co.nz/hs-fs/hubfs/Resources_and_Articles/Inbound_Resources/Campaign_13/Blog_images/C13-Blog8-System-1.jpg?width=140&height=140&name=C13-Blog8-System-1.jpg)
  
  
  
  ### System 1: How is it affecting your brand's success?
  
  Why do we buy the things we buy? Why do we choose the things we choose? Is it because of value,...
  
  READ MORE**
  
  
  
  
  
  ](https://www.sapien.co.nz/blog/system-1-how-is-it-affecting-your-brands-success)

Posts by Tag+

---

- [Most Recent](https://www.sapien.co.nz/blog)
- [Brand Health](https://www.sapien.co.nz/blog/tag/brand-health)
- [New Product Development](https://www.sapien.co.nz/blog/tag/new-product-development)
- [Category Strategy](https://www.sapien.co.nz/blog/tag/category-strategy)
- [Customer Journey Mapping](https://www.sapien.co.nz/blog/tag/customer-journey-mapping)
- [Market Insights](https://www.sapien.co.nz/blog/tag/market-insights)
- [POS Effectiveness](https://www.sapien.co.nz/blog/tag/pos-effectiveness)
- [Packaging Evaluation](https://www.sapien.co.nz/blog/tag/packaging-evaluation)
- [Shopper Research](https://www.sapien.co.nz/blog/tag/shopper-research)
- [Technology](https://www.sapien.co.nz/blog/tag/technology)
- [View All](https://www.sapien.co.nz/blog)

[© Sapien | Part of Clemenger UnLtd](https://www.sapien.co.nz) [Terms of Trade](https://www.sapien.co.nz/terms-of-trade) [Code of Practice](https://www.sapien.co.nz/code-of-practice) [Privacy Policy](https://www.sapien.co.nz/privacy-policy)